SEO Strategies for Smartphone Random Search Marketing

The trend towards miniaturization of devices with internet capabilities has become a factor that will alter the way that marketers present their content. Web seekers have been exhibiting increasingly shorter attention spans and the younger ages of cell phone owners has replied in clipped web jargon to save on communication time. Mobile device owners tend to be people on the go, in a hurry, and impatient for instant gratification in the use of their airtime. These users have to be factored in when designing content so that your message will be noticed.

When a visitor comes to your web site you have about 3 seconds to grab their attention so that they can decide if they should interact with the site, whether it is to bookmark it for later reference, phone the company, click a link, or request Information through a form. Your logo will be the first thing visible so the main message should follow in segments, left to right, top to bottom, and above the fold. A call to action early in the message would be a logical step in the fickle world of random search. Connecting the hook to the worm as close as possible will make a big difference in conversion success.

An SEO campaign must be effective enough to attain top 5 Google rankings for a healthy number of keywords. The percentages of SERPs that are viewed are compiled and updated using eye-tracking studies, and the latest figures indicate a much lazier search audience than 5 years ago. An incredible 88% of subjects clicked on the top 5 results without going farther; Even more indicative is that 79% of them found what they were looking for in the top 3 search results (Source: Cornell University Eye-Tracking Study 2010); The other 7 results got just 21% of the traffic and about 1% bothered going to the second page.

These figures should be tempered with the fact that the test subjects were university students and the subject matter they searched deal with things like entertainment, fashion, social issues, and intellectual material rather than shopping for goods and services. They may have developed surfing habits that allow them to recognize web site titles and description as the correct information simply by having narrowed their interests. Commercial seekers would want to compare more sites as part of the shopping process; They may not be as web-savvy as college students who move at warp speed when gathering ideas. An academic audience would include quick-thinkers who will try another query without clicking anything on the first search, recognizing a chance to narrow the search parameters.

It's interesting to note that ranking position # 7 gets the least attention as the user scrolls down to the bottom of the page. This is the effect caused by the page fold and is missed by the eye during the scroll-down. After spots 8-10 were examined, then the searcher went back to # 7 to see what they missed; This actually caused more clicks on listing 7 on the way back up the page. The study made clear the importance of being visible in the power hit positions of the top 3 search results.

Due to the reduced keyboard typing that will be used for search terms on cell phones, the questions using long-tail keywords will be reduced, and so should the emphasis on optimizing pages for them. The search phrase will likely not go beyond 3 or 4 words. There have been private paid classifieds companies with in-house optimization teams who brag that they are # 1 for something like "2381 Raleigh Avenue London Ontario apartments for rent" or some other ridiculous phrase that will never be typed into a search engine, and would Never be considered by an SEO expert as a workable query. The web surfer would go to a free classifieds site like Craigslist, Kijiji, or to find a long list of apartments, the search engine optimization team at the private company is struggling to justify its existence to management, who may believe that there Are customers out there who type over 50 characters into a search bar.

Condensed content, clipped in its word and rich with keywords will work best on mobile searches. An image that is eye-catching is a must, and a video is supreme in getting the visitor involved. Google also loves videos and they should be placed on YouTube and your Google Places profile. Sharp has introduced a new Android phone in Japan with no-glasses 3D capability and they are planning to expand this into North America. This will create a need for more 3D content since game companies and movies have limited 3D material to fill the screens, so advertising and logos may incorporate 3D in future flash displays. Anything that catches the wandering eye of the web surfer will add to conversion ratios and it's up to the SEO to stay on top of the rapid changes in the behavior of the potential customer.

Source by Patrick R Boardman


What is SEO Article Writing? – SEO Copywriting Explained

Many freelancers have questions about what is SEO; What is SEO copywriting; What is SEO writing. This article explains – in detail – what this is. And, how to make money from it as a freelance writer.

What is SEO?

SEO is an acronym for the phrase "search engine optimization." Search engine optimization is all about doing specific things to your website to drive more traffic to it so that you can increase online sales – and traffic.

What are some of these "things?"

There are many, but here we will discuss what it is as it applies to freelance writers. And, this means writing text in a certain way so that web surfers (ie, internet users) can land on a particular site.

What is SEO As It Relates to Freelance Writers?

What freelance writers need to be concerned with is keywords. What are keywords? Keywords are the words and phrases that web surfers type in when they search for things online.

For example, let's say you were interested in starting a foreclosure cleanup business. You may not know anything about it other than foreclosures are hot in the news right now and you are interested in starting this kind of company.

So, you log onto your favorite search engine (eg, Google, Yahoo! MSN, etc.) and type in the keywords "foreclosure cleaning business" or "foreclosure cleaning" or "foreclosure cleanup" or some other relevant keyword phrase.

Note: When you type words into a search engine to find something on the internet, the words you type in are called a keyword (one word) or a keyword phrase (two or more words with commas in between).

How Businesses Get to the Top of Search Engine Results

When you type in these words and hit "ENTER", a bunch of sites pop up and you start to surf (ie, click on the results) and start researching the sites to see if they have the information you need.

The sites that pop up are the results that search engines like Google, Yahoo, MSN, et al think are the most relevant to the keyword phrase (aka search phrase) you typed in. Companies pay a lot of money to be among the first two or three pages in the results that search engines return.

Why SEO Copywriters are So In Demand and How They Make Their Money

One of the ways they get to pop up in the first two or three pages of results is to have relevant text that contains the proper keyword phrases. And, this is where you as an SEO copywriter can make a lot of money. You write the text that their site needs to pop up high in search engine results.

Many times, companies will simply give you a bundle of keyword phrases and let you write what you want – as long as it's a certain length (usually 300-500 words).

There are many freelance writers – hundreds of thousands, if not a few million. BUT, only a tiny minority know what SEO is and how to write this type of copy. And, this is why they're so in demand.

SEO copywriters have an in-demand skill. And, as more and more companies move larger portions of their advertising budgets to internet marketing, there is an even greater demand for their skills.

In the SearseEngineWatch article, The SEO Copywriter: Wordsmithing the Web , William Flaiz, underscores the importance of an SEO copywriter. He writes:

"The role of the agency SEO copywriter is unique because …. Suddenly, the writer must optimize press releases, craft articles for social news, monitor social network communications, and develop wiki content …. a strong SEO copywriter is adaptable and Capable of internalizing a lot of new information extremely quickly. These unique individuals have quickly become the backbone of many SEO engagements. "If content is king, then they [SEO copywriters] are the kingmakers."

And this is why SEO copywriters can charge a premium for their services. If you're looking for a way to start or maximize your income as an online freelance writer, then SEO copywriting is they way to go.

Source by Yuwanda Black


Internet Marketing and SEO Information

8 Seconds Rule for Business Website

Your website has approximately eight seconds to capture the attention of a prospective customer, before they head off to another website. If a connection is not made between your prospective customers and your Singapore SEO website in a very short time frame, you will lose them.

Keyword Research

Keyword research is critical to the SEO process. The purpose of keyword research is to find out as many keywords that are relevant to your website. So, when customers search on Google and other search engines they can easily find your website.

Professional Quality Link Building

Link building must be done slowly. You must build links with a mix of good high PR and low PR links from different websites, mostly relevant to your site. If you build links too quickly, your website can be penalized by Google. The higher your link building speed is, the more serious penalty (pagerank drop) your website may get. When Google see a large amount of links come in one month and nothing the next this can look suscpicious, and you will not rank on Google, yahoo and MSN’s

Search Engine Optimization (SEO)

SEO is a key factor of any successful website. The internet has become the primary resource for gaining advanced information, services and products. All internet users search the product information from Google. SEO and optimized social media content makes it easier for customers to find product/service information online when they?re doing the research that will help them.

Source by Honey M. Tecson

Local SEO NJ

Advantages of SEO Content Writing

No matter what type of business you own, if you have an online presence through a website, then it is important to take it to the top of search engines to boost up its visibility. By having your site appear on the first page of major search engines, you can generate more web-traffic and thereby enhance the popularity of your website. Moreover, having more number of customers or visitors also implies improved brand awareness. In fact this could even mean a rise in the sales. In order to reap all these benefits, SEO copywriting can play a pivotal role. There are many advantages of SEO content writing, one out which is already mentioned above. The rest are stated below –

* It is one of the most low-cost marketing techniques that can give off huge returns. Though it may cost some money, it is definitely worth investing in.

* SEO copywriting ensures that a website gets fresh content regularly. Also when fresh content is added to your website from time to time, you are likely to get repeat visits by your customers, which further make your website searchable. Fresh and new content would also show that your site is well-maintained.

* Unique and original content writing is what the search engines look for, in order to rank a web page higher.

* Keywords play an important role in the success of a website. Web content which focuses on the keywords results in a focused website. Search engines usually give preference to websites having focused content and display them on top of the search results. Effective SEO content makes use of various keyword related techniques to get more visitors on the website.

* SEO copywriting offers information in good quantity that would tempt the visitors not just to peruse your complete content, but also to explore the other content present within your website.

* If they find your content helpful, then they would create back links by linking to your content. These backlinks would make your website more popular. In fact by hiring the services of a professional SEO content writer, you can create a good number of regular visitors who would frequently visit your website to read content regularly.

Not having an SEO friendly content in your website may cost you hard as no any major search engine would rank your website high on the search engines. In fact some of them may not even include your website in the search results. So, in order to make the most of SEO content writing, do not hesitate to invest in the professional services.

Source by Shruti S Sharda

Web design

Online Marketing Focus: SEO And Social Media

Small business owners have a wide array of marketing choices when selecting the right online marketing strategy to pursue with the goal of finding new leads that actually turn into sales. The most popular being paid advertising, SEO campaigns, and Social Media Marketing. Making a site that is streamlined to be attractive to the search engines through Search Engine Optimization (SEO) is one of the most talked about tactics that drives traffic to websites generally through Google. It is always important to build a website based on proven SEO principals, but in today's online world failing to engage with the community through social media sites is a big mistake.

Google now puts value on the number of shares, likes, + 1's, etc. that a site receives when producing its search results. Therefore social media campaigns also have an impact on a company's search rankings for their desired keywords. A great SEO strategy with lots of backlinks is no longer enough to gain high visibility and traction online. The best marketing campaigns for a small business include a combination of both solid SEO principles and promotion of social media channels. Paid search advertising and banner ad space can get a new site the exposure it needs to reach customers; but it is usually way too expensive for most small business marketing budgets.

Basic SEO Principals

In order to get the most out of your social media campaigns it is wise to have a site built based on best practices concerning search engine optimization. The following are a few guidelines that are important for your web development team to follow when designing your site. But doing these alone will not drive the traffic you desire until you begin sharing your website's content on Twitter, Facebook, and elsewhere providing readers the opportunity to share, like or +1 the content you are distributing.

– Create a site map.

– Develop unique page titles, keywords, and page descriptions.

– Use keywords in key positions in headers and body of text, but do not overdo it.

– Create backlinks, but use a family of similar keywords not just one or two.

– Include blog titles in the URL for the company blog

Of course there are dozens of other aspects for building a website with SEO in mind and so it is important that you have a web developer that is adept at SEO techniques when building the website. Many small business owners fall into the trap of trying to implement what they read about SEO strategies that pertain to affiliate marketing companies that are only seeking traffic through Google search and are not actively selling a product themselves or building a brand that customers will return to.

Social Media to Drive Traffic

Using Facebook, Twitter, Pinterest, Youtube, and other sites to promote content about the business, products, and services provided should be the majority of your focus. Building a community of people interested in the industry the business is in, is much more effective than building thousands of links on irrelevant websites. Individuals that actively follow a business on Facebook or engage with the company on Twitter are actually helping to promote the brand to their followers and friends simply by engaging and having a discussion. This can be the best kind of exposure as the business is able to reach additional people that may have similar interests. By focusing on creating an effective social media marketing strategy the business has a much greater chance of being noticed by others that will take the time to write or comment either on the social sites, but also on their own blogs and other websites which can result in very high quality links. Building links is a huge part of any effective SEO plan and one of the best ways to get others to link to your content and discuss your brand is through unique and original content that is shared through social sites.

Make sure your site has the basic requirements that the search engines are looking for. Be sure to have a well-designed website and leverage social media to generate the high quality links and discussions that will really send traffic to your site. If you have the ability to create original content then you do not need to worry about creating an intricate link building scheme as it will more than likely end up getting sniffed out by Google anyways. Small business owners are much better off spending their online marketing budgets building value for their community and actively participating in industry focused discussions throughout the web.

Source by Christian Fea


Do not Trust Your SEO Company Until You Can Verify Everything They Tell You

Because that traffic is directly related to the quality of the back Links your website has, the more authoritative websites that link to you, the better rankings and traffic you'll get.

And of course you want to keep an eye on your Google rankings. When crawling the web, Google looks in particular for your website's back links, to understand how your pages are connected to one other and in what ways. Certainly there are hundreds of ranking factors. But back links represent the most important metric for SEO.

Now, needless to say, quality back links are hard to get, but they should not be. In fact there are smart ways to build or earn back links, to get authoritative websites to link to your online business. Here are 7 major SEO things you should care about.

1. On Site SEO

2. Local SEO

3. SEO Links Building

4. Keywords analysis & Audit

5. Social Media Integration

6. Content Writing

7. SEO Reporting

There are Many Other Things Like Article Posting, Blogs, Bookmarking etc. The if you care but about 7 these things and ask your SEO Company About enterprise | Regularly (almost once in a week) about SEO . Report , you will see results in few months.

Earning quality back links can sometimes be challenging, but you can easily find link-building opportunities by using the right resources and methods. Finally, remember that keeping your back links is as important as building them. So, keep track of the back links your website is getting.

Not Doing SEO?

and if you are not doing SEO of your website the I would recommend you to hire someone or just follow the things I mentioned above.

Do not Have a website?

And if you have a small business and do not have a website for your small business then you should develop a website for your small business and then do SEO of your website and you will get more potential customers.

If you have a business then you should know what SEO actually is, SEO stands for search engine optimization.It is the process of affecting the visibility of a website or a web page in a search engine results.

Why your website needs SEO

Majority of web traffic is driven by the major search engines like Google, Bing, and Yahoo. Although social media and other types of traffic can generate visits to the website but Search engines are the primary method of navigation for most of the users. If search engines can not find your site, or add your content to their databases, you miss out on incredible opportunities to drive traffic to your site.

Source by John Perricone

Web design

SEO Keyword Research Tips For Yoga Studio Businesses

SEO can be broken down into 2 main categories – on-page and off-page, also called on-site and off-site SEO. This article focuses on on-page SEO for a yoga business such as a yoga studio to improve a yoga business marketing campaign.

What is on-page SEO?

It’s researching and properly placing key search terms in each page of your website. Key search terms are also called keywords.

It’s critical that your yoga studio website use the very keywords that your prospective students will use to search for the yoga services they want. If your website is found by people who aren’t interested in your site, then you don’t have the optimal search terms.

Keyword research is a refining process. It’s never perfect; it’s a constant work in progress. You measure success by results. Results are the number of visitors to your website and the percentage of visitors who contact your yoga studio.

What are good keywords for a yoga business?

A good starting point for keyword research for a yoga studio is thinking of the required keywords in 2 categories:

  • Your location: your town, the nearest large city, surrounding towns, your county, your state, and any other commonly referred to geographic names in your area.
  • The yoga styles you teach: yin yoga, hatha yoga, kundalini, Bikram, etc.
  • General benefits: yoga, meditation, wellness, health, fitness, yogi, yoga teacher training, etc.

Keep in mind that the term “keyword” refers to a single work and phrases.

Where to research the best keywords?

Google AdWords is a free keyword research resource. I use it all the time. It’s simple, fast, and free. Be sure under “match type” at the top of the right column (in a search results page) to select the “exact” option for more precise results. The results will show you how many searches are performed for many related keywords and keyword phrases.

You want to try a variety of searches; some with your geographic terms, and some without. Don’t be discouraged if phrases with geographic terms have very few monthly searches (i.e. 50); if it shows a number that’s great. Remember that specific geographic search phrases (i.e. “Bellingham Yin Yoga”) with your yoga style will likely rank very well. That means those 50 searches in the future will list your site.

Where to place keywords in your site?

Your keywords, including phrases, must be placed the meta titles, headings, and used in the written content of a web page. Every page in your website is an optimization opportunity. Do not solely optimize your home page. For any yoga studio, you should be able to create a list of 50 to 100 keywords / phrases.

Here’s the thing, each web page in your site should have no more than 2 to 3 keywords. 1 if your keyword phrase is 5 or more words. This means you must methodically plan out on which pages you will place which keyword phrases.

Now you can see why a blog is so valuable; you can create as many new posts as you want and each post can be optimized for a new keyword phrase. Take for example a 15 page website with a blog that has 50 posts. This site has a total of 65 web pages. If each page (a post is a page) has 2 keyword phrases, that site is optimized for 130 keyword phrases. Without the blog, the site could only be optimized for 30 keyword phrases.

That is an overview of on-page, aka on-site SEO for a yoga business. Remember, on-page SEO is only part of the SEO equation; off-page SEO is equally, if not more important than on-page SEO for building tons of quality traffic to your site and blog.

Source by Daniel Rushmore


Online Vs Offline SEO: Which Is Best for Your Business?

If you ask anyone who works in the SEO industry what optimisation means and what its purpose is, they'll probably be able to give you a quick, if not necessarily straightforward answer. The aim is clearly to improve the status of your business website / brand on the results pages of search engines: the higher the ranking, the more likely users will be attracted to your services. Now ask those very same people how to best achieve this and the waters start to get a little muddier.

Some SEO experts favour on-page, or on-line optimisation techniques, others prefer off-page. The majority, you would hope, would recommend a combination of the two strategies. If it could just be left at that, the world would be a simpler place. However, SEO professionals do not seem to do 'simple'. They'll start telling you about the importance of 'organic' marketing, 'Meta tag' settings and other weird and wonderful sounding concepts that you really 'must' use. Is it any wonder we mere mortals get confused? What do any of these terms actually mean? Well, hopefully after you've read this article the waters may become a little clearer.

On-page SEO refers to the optimisation of the pages that make up your actual business website. This is the more technical aspect of the optimisation process and refers to those factors that have an effect on website or webpage listings in natural search results: these factors are controlled by you or by the coding on your web pages. Any optimisation will focus on the keywords that make up the content or the copy on your web site. It will also look at areas like HTML coding, Meta tags, unique content, website design and layout. Essentially on-page optimisation is all about tweaking all the technical bits and bobs that lurk beneath the surface, so that both search engines and ordinary users are given the precise information they're looking for: the better and more accurate the results, then the greater the traffic.

Offline SEO refers to the optimisation of the pages away from your website. They are referred to as 'off-page' because they are not controlled by you or by the coding on your website. Off-page optimisation techniques focus predominantly on areas like link building, directory and article submission, blog posting and forum posting. The purpose of offline optimisation is to maximise all the links that come off your website pages to encourage a higher placing in the search engine results.

So which is best?
It will not surprise you to learn that there is not a simple answer to this. Well, there would not be, would there? Each has its own merits and limitations. It's all a matter of horses for courses: it depends on what your ultimate goal is and how quickly you expect to see the results.

Traditionally on-page optimisation will produce better long-term results, but these can take time. If your business aim is to get yourself established on the likes of Google and Bing or other high-ranking search engines, then you'll have to be prepared to be patient. Building a reputation and creating top-notch, relevant content takes time and effort. Those SEO companies and business who are not prepared to bide their time will have to explore other avenues to get the quick fixes they desire.

Off-page optimisation can and often does produce quicker and more-measurable results, but that can come at a price. It's all predominantly about link building. If your website is able to link to high-profile, respected websites, then your ranking can receive an immediate boost just through the power of positive association. Off-page SEO can give your business website this boost, a sort of kick start if you'd prefer, but it can not necessarily sustain it for the longer term. If your aim is sustainability, then it's probably much wiser to use a combination of both optimisation strategies.

Everybody seems to want the quick fix nowadays: I suppose it's a direct consequence of living in a world where we all appear to demand instant gratification. However, some things are still worth waiting for: when they eventually come, you appreciate them all the more. Marketing strategists Internet will by tell you That the only way for a website to Achieve Sustainable Growth is organic by vBulletinĀ® adopting a holistic marketing strategy, and do you know what? I think they're probably right.

Source by Jason H Walker


Best SEO Tips – Changes to Google Text Ads in 2017

The deadline for the new Google text ad changes is 31 January 2017. But how is this going to affect you when it comes to your text ads that you use to promote your business online using Google? Some of the best SEO is carried out using pay per click advertising and with the new deadline looming, companies must conform and get used to the new system before the cut-off given by Google. So what do you do?

The first thing you need to know about the changes to the Google text ads is that you will no longer to be able to upload or edit your text ads in AdWords. So those of you that have been relying on AdWords to date will need to get used to the new system as soon as possible. AdWords has been a wonderful tool that thousands of the best SEO specialists have relied on for years, so getting used to a new system is going to take some time and getting used to.

The best option is to start using and getting used to the new system as soon as possible. Do not wait for the deadline. Start playing around with the new system and start getting your adverts loaded with the system. Remember to take note of your best performing adverts, so that you keep those, these are ads that generate website traffic and interest and something you do not want to lose out on moving forward.

When you run any text ads campaign, you want to monitor your adverts on a regular basis to ensure that they are performing at all times. You can amend your budget, focusing most of your budget on the better performing adverts to ensure you continue to achieve success. The new system is giving you an opportunity to do away with the adverts that are not performing well and replace them with new ads that you can monitor to see how they do. So in a way the new changes are beneficial and force you to make the necessary changes to your advertising campaign to ensure you continue to achieve success moving forward.

Upgrade your ads wherever possible. Upgrading your adverts gives you more control and also helps you grow your brand visibility and build your business in a competitive online environment.

It is essential that you change your existing good performing adverts to the new format without delay. Do not wait until the deadline and then rush to get your ads changed over. Focus on doing this from today, so by the time the deadline comes around, you are already up and running.

If you are in doubt at any stage, it is advisable to work with one of the best SEO firms who can provide you with the assistance you need within your budget. Remember these SEO companies do this daily, they are up to date with the changes and latest algorithms, which enables them to provide you with a service that has a proven track record, so you can use it with confidence.

When it comes to choose a best SEO firm for your text ads in the future, choose a company with years of industry experience and a company that are known for their white hat and ethical techniques. Do not use companies that do not have hundreds of active customers and do not have a good record in the industry. You need to know your online reputation will be taken care of so you can operate online with confidence in the long run.

Source by Anoop K Krishnan

Web design

The SEO Benefits of Local Business Listings

Connecting with local customers is a crucial part of any business, and effectively applying the benefits of local listings is an excellent way to do this. As growing numbers of customers search for products, businesses, and information online when researching a purchase, it becomes increasingly important to focus on providing accurate information to the customers searching near you.

Luckily, there are a number of free local business listings that can put you on the map and give your potential customers all the information they need to discover your business. Online directories have replaced regional newspapers and yellow pages, allowing customers to search within an area or industry. All of the major search engines pull data from trusted listings that businesses can access and fill out.

Google results feature a number of local options right at the top of its search results, and this information is largely pulled from its local listings at Google+. You can give your business a sizable boost by filling out your online profile and appearing among these results.

Local listings can include a variety of information, including:

  • Name, address, and phone number (NAP)
  • Website
  • Hours of Operation
  • Payment Methods Accepted
  • Description of the Business
  • Images
  • Customer Reviews

In addition to providing your customers with information when they search locally, these local listings also provide significant SEO benefits for your website. The vast majority of local business listings will include an area for a link to your website, providing a valuable back link. You can usually also include another link in the description text.

Ensuring that the information in your listings is consistent also provides search engines with trusted information about your business, which can improve your rankings.

Many businesses offer a local listing service to complete these profiles on your behalf, but proceed with caution. Companies that use an automated system for this task often end up with listings that are incomplete, inconsistent, or missed as they cannot be completed without a verification of some sort. Personal attention to your listings is worth the time spent and is the only way to ensure that they are all offering the most benefit. Ensure that the company you’re considering will be giving every one of your listings personal attention.

Free Local Business Listings

There are hundreds of local listing directories available, with varying degrees of reliability and benefit to your business. Here are some of the top free local listings available for you to take advantage of:

  • Google+
  • Facebook
  • CitySquares
  • Yahoo
  • Bing
  • dmoz
  • Insider Pages
  • Foursquare
  • Best of the Web
  • Merchant Circle
  • Yelp
  • YP (Yellow Pages)
  • Super Pages
  • Show Me Local
  • Manta
  • Hot Frog
  • Angie’s List
  • CityGrid | CitySearch
  • Golocal247
  • Express Update
  • Kudzu
  • eLocal
  • Plancast
  • Konnecti
  • Factual
  • YellowBot

Taking the time to fully complete these listings is definitely worth the effort. Not only are you more likely to show up for customers at the top of a local searcher’s results, but your website will also gain valuable SEO benefits.

Source by Teresa Bamburg